The Aim and Ideal

To produce for the Houston citizen of discriminating taste, a complete residential community in the most advantagous locality.

To focus upon the undertaking, from varied points of view, the minds of men of talent, experience and worthy accomplishment.

To intelligently locate shopping centers, schools, churches, parks and play-grounds, so as to protect the home owners from the accidents of neighbhorhood changes.

Then, having created a beauty spot, to keep it just that, by a most rigid and thoroughgoing maintenance.

All at a cost within the reach of the family of moderate income.

Hugh Potter
President

Hugh Potter was a visionary and a founding father of the River Oaks -this letter, from 1920's, outlines his thoughts about the new sub-division he was planning.  His 'modern' ideas have served the River Oaks Community for nearly one hundred years.